Forbes, there is a new eyewear and optometrist outlet in town. Meet Eyewear Specs, a store that will sell all your needs for glasses and provide two optometrists, which is due to open next week.
Fiona Hayward, an experienced optical dispenser, is the business owner, and said where her business will differ from others is in customer service.
“I want to be available to anybody that needs glasses…it’s not about price, it’s about quality, and we’ll reach out to everybody,” she said.
“Customer service is number one. I want people to feel like this is their local place to shop, that they don’t have to travel away, and I want everyone to think they can come in and get glasses, no matter how much they want to spend.”
Ms Hayward, who is originally from Sydney but has lived in Parkes for the last 10 years, decided to set up business in Forbes because she grew fond of the community and people in it. “We have always loved the quaint town. It [Forbes] is a real country town. It’s so friendly, and it just seemed logical. I’ve
been wanting to do this for a very long time and the opportunity has come up,” she said.
After working for a larger eye care company for the past 25 years, Ms Hayward felt the time was right to branch away and form her own business. Besides optometrist work, she is trained to do anything with a pair of glasses, including fitting frames and lenses.
The two optometrists will job-share, with one working the first half of the week, while the other works the second half of the week. “I’m a trained optical dispenser… I choose the right pair of glasses and lenses for people, I can make lenses up to fit the frames. I’m the technical person,” she said.
When speaking about her new business’ future, she said she was in Forbes to stay. “This is my life. I love it. I’m so passionate about what I do. I couldn’t think of doing anything else. I’ll be staying here,” she said.